Wieden + Kennedy set new social media standard with Old Spice

Wieden + Kennedy set new social media standard with Old Spice

You have to hand it to US advertising agency Wieden + Kennedy, they have not only shown how to make a great television advertisement, they have also shown how to harness the power of social media, namely those of Twitter, Facebook and YouTube. This week has seen “Old Spice guy” Isaiah Mustafa answering random questions via YouTube. The questions were...

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