Twitter is the new word of mouth marketing tool

Twitter is the new word of mouth marketing tool

We were recently chatting to a client who was confused about Twitter. Why did his company need it, what good was it, what was all this “tweetering” [sic] actually about. We explained to him that Twitter is the new word of mouth, but rather than being a fleeting conversation that occurs and then is swept up by the cosmos, Twitter word of mouth ...

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Over Tweeting will lose you click through traffic

Over Tweeting will lose you click through traffic

You know when you’re on Twitter, everything is going great and then someone goes and ruins the tweet stream by posting a dozen mindless links in a row. The idea is of course you will click these links that will inevitably take you to their website, problem is your personal annoyance at the tweet spam will just see most people shaking their heads. You can...

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