Twitter is the new word of mouth marketing tool

Twitter is the new word of mouth marketing tool

We were recently chatting to a client who was confused about Twitter. Why did his company need it, what good was it, what was all this “tweetering” [sic] actually about. We explained to him that Twitter is the new word of mouth, but rather than being a fleeting conversation that occurs and then is swept up by the cosmos, Twitter word of mouth ...

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Generation Y will not grow out of social networking say experts

Generation Y will not grow out of social networking say experts

Those cheeky experts are at it again doing surveys to find some ‘facts’. This time Pew Internet and American Life Project thought it pertinent to see if Gen Y are likely to grow out of using social media. The research was conducted as part of the “Future of the Internet” study which looks at the internet from now until 2020. The results...

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