Social Media and the Hierarchy of Needs
Posted by admin on Jul 7, 2010 in All Blog Posts, Social Media Academia | 3,465 comments
There are a number of different reasons for using Twitter – news, business, social and more – but which of your and your customers needs are met by using it? Most people have basic needs. If you believe in Maslow’s Hierarchy of Needs, you’ll be familiar with many of the core needs we all have as humans as shown in the diagram. Although Maslow’s theory...
Read MoreAgenda Setting Theory and Social Media Use in Your Company
Posted by admin on Jul 1, 2010 in All Blog Posts, Social Media Academia | 5,236 comments
When you send out a tweet or a post via your social media channel, what agenda are you setting for your business and your customers? Agenda-setting theory states that the mass-news media can influence an audience by what is communicated to them. By outlining what a media outlet or company deem as important for them and transferring that to the public through...
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