Agenda Setting Theory and Social Media Use in Your Company

Posted by admin on Jul 1, 2010 in All Blog Posts, Social Media Academia | 5,235 comments

When you send out a tweet or a post via your social media channel, what agenda are you setting for your business and your customers? Agenda-setting theory states that the mass-news media can influence an audience by what is communicated to them. By outlining what a media outlet or company deem as important for them and transferring that to the public through...