Top Five Reasons Why Companies Aren’t Using Social Media
Posted by admin on Nov 1, 2011 in All Blog Posts, Our Blog, Social Media Academia | 1 comment
Reasons why companies aren’t using social media I’ve worked with a number of organisations in my time. These organisations have been of varying sizes, from those with over 9,000 employees, to those with just one. What I’ve found is that regardless of the size of the company, there are generally the same concerns about using social media....
Read MoreNielsen: Social Media Report Q3 2011 Shows Asians and Pacific Islanders Love Social Media
Posted by admin on Sep 15, 2011 in All Blog Posts, Our Blog, Social Media Academia | 29 comments
Hofstede’s Cultural Dimensions at Work in Social Media Report? A new Nielsen: Social Media Report Q3 2011, suggests that the most active race/ethnicity in the social media community are Asian and Pacific Islanders. The report is based on data from May 2011 and suggests that the most likely individual to use social media is a female, aged between 18-34, of...
Read MoreTracy Lectures at Bond University
Posted by admin on Jun 20, 2011 in All Blog Posts, Our Blog, Social Media Academia | 65 comments
Social Media Lecture on Crisis Communications This week I’ve been lucky enough to speak at Bond University about social media use in crisis communications. The Crisis Communications class are learning more about using various types of digital media combined with traditional media during a disaster and I spoke to both the undergrad and postgrad class on...
Read MoreSocial media use during the Brisbane floods
Posted by admin on Feb 27, 2011 in All Blog Posts, Social Media Academia | 37 comments
We don’t usually pimp out our teams personal websites here at Social Ignition, but today I’m making an exception, since our lovely CEO and social media guru Tracy has written a piece on her site I thought you might find interesting. The team at Social Ignition are proud of our CEO and all the work she and her awesome team did during this period....
Read MoreIntercultural Communication and Social Media
Posted by admin on Sep 17, 2010 in All Blog Posts, Our Blog, Social Media Academia | 2 comments
Recently we have been looking at intercultural communication here at Social Ignition and one of the most interesting aspects of it in relation to social media is looking at how some forms of communication online are completely specific to certain cultures. This of course is entirely separate to actual tools being specific to certain cultures, as well as...
Read MorePresentation of Self and Social Media
Posted by admin on Aug 23, 2010 in All Blog Posts, Our Blog, Social Media Academia | 7 comments
Who are you when you’re online? Are you the same as you are with your friends, family, colleagues? For many people, being online allows them the opportunity to express themselves in ways they can’t in their ‘real life’. Presentation of self takes many forms and perhaps online is our ‘front stage’. Goffman (1995) discussed in...
Read MoreSocial Media in a PR Crisis
Posted by admin on Aug 19, 2010 in All Blog Posts, Our Blog, Social Media Academia, Social Media News | 4 comments
This week I’ve been looking at a few different companies who have suffered a PR crisis originating in the social media community. I started to look at it primarily for an exam, which addressed the organizational culture in companies and the way in which information is handled there also. Last night when I attended an awesome International Association of...
Read MoreSocial Media and Muted Group Theory
Posted by admin on Aug 10, 2010 in All Blog Posts, Our Blog, Social Media Academia | 5 comments
Are Your Social Media Posts Bias Towards Males? When you write content for your social media channels, are you aware of exactly who you’re writing for at all times? If you’re writing posts or articles that are aimed at women, do you use language that is full of male bias? Muted Group Theory suggests that language is man-made and thus by it’s...
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