Twitter is the new word of mouth marketing tool

We were recently chatting to a client who was confused about Twitter. Why did his company need it, what good was it, what was all this “tweetering” [sic] actually about. We explained to him that Twitter is the new word of mouth, but rather than being a fleeting conversation that occurs and then is swept up by the cosmos, Twitter word of mouth remains long after the ‘conversation’ ends.

Case in point, if we are looking at going to a new restaurant now, we don’t surf the net or take potluck, we go to Twitter and tweet something like “anyone know any good restaurants near Broadbeach?” Within moments we will have replies from people ranging from, “oh you must try Restaurant X it is amazing” to “Avoid Restaurant X at all costs, they serve raw chicken!”.

These conversations about those business go on whether the business is a part of them or not. Wouldn’t you rather be part of that engagement, part of the conversation and part of the search when people are using the search function of Twitter to find specific business information?